Getting Social

Authors Marketing

Image Courtesy of Rocket Fuel

I’m no guru with social media, but there are two plugins I like and use.

One is Revive Old Post. You set a timer, whether it be three times a day or three times a month, and the plugin tweets a random post, page, or image from your site. Sound silly? It is. It’s delightfully silly. You can customize it to include or exclude certain content.

One thing I like about it is how it keeps the past alive, kind of like Facebook’s “one year ago today” feature. The other thing I like is putting my site on autopilot for awhile. No, disappearing from social media for months is not professional suicide. Despite the hype, social media is just a fun, free(ish) way to self-promote. Kurt Vonnegut (to my knowledge) never once tweeted, and his books are still selling fine.

Wouldn’t it be nice to take a month off and have your site random-tweet or random-share on Facebook a post every few days while you were away?

The other plugin I like is the Social Metrics Tracker. I don’t have comments enabled on my website. The main reason is if my website gets very little traffic, and I have a fan post a wonderful review or comment, nobody is going to see it. I’d rather them direct that energy to a more visible forum, such as goodreads, facebook, or twitter.

So when I post, I also immediately share it out to my social media outlets, same as you. And, same as you, I don’t really care about getting comments on my site–my private space. I want to get comments, shares, retweets, out in the highly visible, public spaces of social media.

This plugin is turnkey: Install it and instantly see your top posts ranked by social media engagement. For me, it’s a good way to measure the success of my marketing efforts, but it’s also a good way to discover what seems to work and what doesn’t.

 

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Find more writing and publishing tips at Nothing Any Good.

 

 

About the Author

Victor Davis is the author of one short story collection, Grains of Sand, and is publishing a second book, The Gingerbread Collection, in the spring of 2016. He shares his writing and reading adventures at his blog Mediascover. You can find him on FacebookTwitter, and Goodreads. His Books & Stories are available on AmazonApple iBooksSmashwords, and Barnes & Noble.

 

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