How To Brainstorm Brilliant Ideas (Infographic)

Brainstorming brilliant ideas

A helpful framework for counteracting the most common brainstorming pitfalls is called the four pillars of brainstorming. The concept of using the four pillars when brainstorming creative ideas was developed by Alex F. Osborn, an advertiser who coined the term “brainstorm” in the 1940s. His formula suggests going for quality, withholding criticism, welcoming wild ideas, and combining and improving ideas. These tactics can be used to create a brainstorming environment that all types of employees will excel in time and time again.

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