By Indie Authors for Indie Authors.

Authors, You Need An Amazon Author Page

Setting up your Amazon Author Page


Authors, You Need An Amazon Author Page


by Catherine Townsend-Lyon


Authors, do you have your Amazon author page set up? If not, why not? It is a vital part of your marketing platform. Let me show you how to get it all set up correctly and make you shine on Amazon.

Writing and reading good books is a passion of mine. Once my book Addicted to Dimes was published May 2013 on Amazon, many writing doors opened for me. One of these doors has been writing and book promoting, including recovery and book promotion articles for many publications. This lead to co-writing with several high-profile people and former NFL Pros as well.

When I receive emails from author clients looking for a book marketing plan, I always do my research on the author to see what they currently have open in the way of social media accounts. I have helped many excellent authors open their social media accounts, but to my surprise, about 80% of authors do not have an Amazon Author page! WOW!

Now, to me, this is a head-scratcher.


[clickToTweet tweet=”80% of authors do not have an Amazon Author page. Create your Amazon page now! It’s simple. Learn how. #writetips #writerslife #indieauthors” quote=”80% of authors do not have an Amazon Author page. Create your Amazon page now! It’s simple. Learn how.”]


WHY? Because it is free to do, easy to set it up, and you can even link your website or blog feed to your page and advertise free any author event too! You get a fabulous bio area, add a photo of yourself. So why wouldn’t you utilize these fantastic book marketing tools to go along with all your books listed for sale on Amazon?

Maybe it is because you’re not sure where to go, or how to set up your page up? Well, I am going to help you with that.


Here is how to set up your Amazon Author Page


All you do is go to Amazon Author Central here.

Just create a new account, answer some questions, and you’re ready to set up a beautiful author page.

To set up your account and reap all the benefits associated with marketing your book through Author Central, follow these steps (from Amazon):

1. Go to and click Join Now.

2. Enter your e-mail address and password and click “sign in” using our secure server.

3. If you have an account, sign in with the e-mail address and password you use on that account.

4. If you do not have an existing account, select No, I am a new customer. You will be prompted to enter the necessary information.

5. Read the Author Central’s Terms and Conditions, and then click Agree to accept them.

6. Enter the name your books which are written under. A list of possible book matches appears. Select any one of your books. If your book is not on the list, you can search for it by title or ISBN. The book you select must be available for purchase on the website. Choosing the book creates the account. When you receive the confirmation e-mail we send, confirm your e-mail address and identity.


Optimizing Your Author Page


Then you can complete the rest with using the Twitter tools to link your feed, add your social media links so readers can visit you. You even create your own URL link for your author page. If you look to the left of the front page, there is a whole host of topics and marketing tools available for you to use.

It is a fact that authors who have an Amazon Author Profile page alongside their books find that readers are more prone to purchase one of their books. Readers prefer to learn more about the author when considering whether to buy a book. Readers love to learn, connect, and engage with the authors they enjoy reading. It is also a fact that readers will be more prone to come back and place a review of your book when they finish reading, which helps your Amazon ranking.


[clickToTweet tweet=”Readers love to learn, connect, and engage with the authors they enjoy reading. Create an Amazon Author Page so they can connect with you. #writetip #writerslife #amwriting” quote=”Readers love to learn, connect, and engage with the authors they enjoy reading. Create an Amazon Author Page so they can connect with you. #writetip”]


Because your new Amazon Author Page makes you shine! It shows you as a professional writer and author. So please authors, go over to Amazon Author Central and set up your author page today. And while you are there, check out all the helpful marketing tools Amazon must aid you in writing and promoting all your books.



Find more writing and publishing tips at Nothing Any Good.



About the AuthorWriter Catherine Townsend-Lyon is the best-selling author of her non-fiction memoir titled Addicted to Dimes and a new compilation book with other writers titled Ten The Hard Way. She has been professionally promoting books and consulting with authors for “Kodel Empire Publishing Group” for two years, and now independently for many authors as owner of “Lyon Media, Book Promotions, & Literary Consulting.” You can learn more about her by visiting her book promoting website Cat Lyon’s Reading and Writing Den. “Books, Authors, Social Media, and Writing are my Passions!”


  1. Marie Lavender

    I agree that it’s really important to have one. The thing I keep forgetting is to set it up for every country or region Amazon covers. So, I have one for .com and, but I still need to do the others…

    • danburi777

      I actually wasn’t aware of this either until Dr. Caughlin’s comments here. Looks like I need to set up more pages!!

      • Marie Lavender

        I know, right? I need to get work on this ASAP.

  2. Rev. Dr. Kevin T. Coughlin Ph.D.

    Catherine is an amazing book promoter and marketer! I have watched her help so many Authors go from selling a few books a month to becoming successful Authors in a few short months. Catherine knows the ins and outs of the industry from book cover designs, successful descriptions, author pages and websites, where to run ads without breaking the bank, Author interviews and press releases, book launches and giveaways, editing and publishing, formatting, key words and categories, choosing successful book titles, video trailers and ads, book signings, expanded distribution, Author bios, self publishing vs. traditional publishers, and so much more! When it comes to Author pages, Catherine always says, “Don’t just make an Author page in the United States, make one for all of the other countries that you will be selling in also!” She was right, sales picked up! – Best-Selling Author, Rev. Dr. Kevin T. Coughlin Ph.D.

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