By Indie Authors for Indie Authors.

Tag: author marketing (Page 2 of 3)

7 Valuable Insights from Promo Debriefs Using IndieListers


by Jason Ladd


If promoting your book was easy, it wouldn’t be any good, right? There’s a new place for authors to gain valuable intelligence on the effectiveness of the hundreds (thousands?) of book promotions sites on the web. is the result of a question I asked after launching and promoting One of the Few:

“What if Indie authors had a singular place to debrief their promos where everyone could learn from their experiences?”

Most Indie authors love sharing their experiences and strategies with others. They’ve learned that independent publishing is not a zero-sum game. We can all win.

But these promo stack debriefs were buried in forums and comment threads on countless websites. There were plenty of needles, but the haystack was huge.

That’s when I decided to create IndieListers, the largest free online book promotions results database on the web created exclusively by authors.


There is Power in the Debrief

I learned many valuable skills while flying for the Marines. One of the most important was the power of the debrief. It’s where some of the most valuable learning occurs, and it’s what prevents you from repeating mistakes and wasting money.

IndieListers is becoming the place where authors go before and after their promos–to pick the best services and report the results.

I want to share seven valuable insights that you can gain from using this free service.


1. What’s Out There

You’re probably familiar with a few book promotions sites such as BookBub, eReader News Today, and Book Sends, but there are a ton of other sites out there.

IndieListers maintains a mega-list of book promotion websites that provide either free or paid book promotion services. There are currently over 250 listings, all hyperlinked for easy clicking.


2. What Authors Are Actually Using

Some promotion websites are focused more on their clicks than your downloads. They’re highly automated, nondiscriminatory (in the book quality sense), impersonal, and most important, ineffective.

Experienced authors don’t use them because they don’t work.

IndieListers shows you which promos authors are using, and whether or not they are effective.


3. Cost-per-Download

IndieListers is focused mainly on e-book activity, and a simple calculation built into the site reveals the cost-per-download for any given promotion. That’s good, but IndieListers data lets you take it further allowing you to estimate profit or loss.


4. Estimate Profit of Loss

Cost-per-click and book sale price combined with industry knowledge can help you estimate whether or not an author’s promo was profitable.

For instance, an eBook exclusively on Amazon during a $0.99 cent promotion will yield the author a 35% royalty from Amazon. In other words, the author will make $0.35 cents per download.

If the cost-per-download is less than $0.35 cents, it’s a good assumption the promo was profitable, and vice versa.

A book priced at $2.99 making a %70 royalty will yield the author $2.09 per download. If the cost-per-download is greater than that, they probably lost money.


5. Author Experience

IndieListers has a place to leave general comments about the promotion experience. For instance, it’s nice to know when an author is provided a refund–something we’ve seen from BKnights and FreeBooksy.

Comments have also provided feedback on the effectiveness of the “we-will-list-your-book-on-all-the-promotion-sites-for-you” services. During one of my promotions, I could only confirm my book on 5 out of 31 sites on promotion day (granted, some of these services still require a lot of author-in-the-loop, and there many points of possible failure).

Authors are also using the comments section to mention author rank changes, what they received on the tail, and whether they saw an increase in KENP.


indielisters 24jul17

A sample of the real-time feedback received by authors on Indie Lister.


6. Author Tactics

Are authors going Amazon only, or are they going wide with Apple, Nook, Kobo, Smashwords, Wattled, and GooglePlay?

Not only will you see how other authors are selling their books, you’ll get a feel for their experience and platform by looking at other data such as which professional services they used, how many books they’ve published, how many promos they’ve run for that book, and if they’re a best-selling author on Amazon, USA Today, or the New York Times.


7. Preview Author Platforms

IndieListers gives you the option of listing your Twitter username and author website. This allows you to take a look at how other authors are operating online, as well as connect with other authors in your genre.

In a guest post on Indies Unlimited, I talk about how my promotion results improved after browsing information provided by the database.

It wasn’t easy, but the results were good. My goal is to help make it just a little easier for you.

Whether your promotion is good or bad, sharing your results makes you part of a solution for the Indie community. I hope your promos are successful, but if they’re not, IndieListers could be your silver lining!



About the Author:

Jason B. Ladd is an award-winning author and veteran. He has flown the F/A-18 “Hornet” and the F-16 “Fighting Falcon” as an instructor pilot. He and his wife Karry are the parents of seven children.



Find more writing and publishing tips at Nothing Any Good.



Five Tips To Build Your Audience Through Social Media

Five Social Media Tips for Authors


Writing a book is usually a solitary process where we keep our thoughts to ourselves—and when it’s time to sell, it can be difficult to flick the switch to do the opposite. Some of us are more comfortable than others when it comes to marketing, but the less you think about it as “marketing,” the more people you are likely to attract. If you’re wondering how you can increase your audience and sell more books without having to go too far out of your comfort zone, here are some tips to help you get your name out there as an indie author.


Mix it up with your blogging

Once you’ve written a blog post, where should you post it? On your own blog? Somewhere else?

With a daily roundup of their favorite articles, there’s plenty of opportunities for your post to get noticed on Medium, as journalists, authors, and thousands of others across world contribute to it daily. Writing a meaningful and honest blog post is highly likely to resonate with many, which will intrigue them to seek out your books. Try a mix of posting on your blog, and medium, for best results.


Don’t spread yourself too thin on social media

One or two active social media accounts—with regular activity—has a stronger impact than six content-starved profiles. Stick to the ones that feel most natural to you.

If you’re more visual and tend to post a lot of photos stay with Instagram and Pinterest.

If you tend to write more, Twitter and Facebook may be better for you.

Get involved and contribute to trending topics that are relevant to your books.


[clickToTweet tweet=”The more you try to scream BUY MY BOOK the more you will hear your own voice echo. #amwriting” quote=”The more you try to scream BUY MY BOOK the more you will hear your own voice echo. “]


Write a stronger job title on Linkedin

LinkedIn is often scoffed at when talking about social media platforms as it’s viewed as the most corporate one, but joining groups and contributing to some discussions will help you get your name out there. I see plenty of authors with a one-word job title– Writer or Author–but what kind of writer? What are the titles of your books?

Who would you prefer to read?

“Joe Tomlinson  | Author”


“Joe Tomlinson | Indie Sci-Fi Author, over 20,000 eBooks sold”

The second will make a much stronger impression.


Get filming on YouTube

This sounds like a lot of work but it doesn’t need to be. Nearly all computers have a built-in camera these days. A laid-back five-minute video every few weeks is easy to film and upload. Talk about other’s books, the process of writing your own, an event you attended or anything else that’s on your mind.


Make a mailing list

If you’re not too keen on starting a YouTube account, a mailing list is just as good. Services like MailChimp have made it incredibly easy to send out well-presented emails—without any coding skills required. (Nothing Any Good ‘s periodic updates utilizes the MailChimp platform.)

So, what are you going to write about? Don’t worry—the ideas will come. I jot down my ideas on my phone. I’d say about 80% of them are terrible, but the remaining 20% with good ideas is more than enough to write a monthly email.


Marketing isn’t as big and scary as it sounds. It seems the more you try to scream “buy my book,” the more you will hear your own voice echo. But by simply being yourself and releasing content that means something to you, this is bound to resonate with others and bring them to you and your books.


[clickToTweet tweet=”Marketing isn’t as scary as it sounds. Be yourself & release content that matters to you. #amwriting” quote=”Marketing isn’t as scary as it sounds. Be yourself and release content that matters to you.”]



About the Author

Darren Boyd-Annells is the CEO and co-founder at Joosr, a digital publisher helping busy people find the time to read with 20-minute summaries of leading non-fiction books.



Find more writing and publishing tips at Nothing Any Good.



Promoting Your Book Through Book Reviewers

How to Promote Your Book with Book Reviews&Why Patience is Key

It’s obvious the internet and social media are huge aspects of the majority lifestyle. This is great news for book blogs, as their popularity is in turn growing. People love their technology but it doesn’t mean they have forgotten their love for books. Having your book reviewed by a reputable and growing book blogger can put the word out there and get people finding and reading your book.


Here is how it goes:

You find the book blogger you want to review your book. You shoot them an email with a personal reach out, blurb or overview about the book, and ask them to read and review for you.

Then, you wait. You wait days, maybe weeks, and sometimes over a month to get a response back and you feel discouraged, and possibly bitter? DON’T!

Insider Tip: Adding personalization is KEY in getting a yes response. Show the blogger you ACTUALLY took the time to check out their blog and who they are. It’s sure to get your book on one of their lists because you actually cared to take the time to personalize.


A look into the other side:

A book blogger typically has another full time job for income, and just LOVES books so much they dedicate their hobby time to book reading and reviewing (un-paid, well.. paid in books 😉 ).

Once the book review blog takes off, they get hundreds of requests monthly, which is GREAT and EXCITING! They want to read them ALL, but there is just not the time in the day to keep up with them all unfortunately.

So they bring on another book reviewer when they can find one. They check the emails as quickly as they are able, flag books to come back to, and email authors back letting them know they would love to read their book. The thing is, they see that request with that book that sounds amazing, and they really are SUPER EXCITED to read it and review it, BUT there are 5+ books in line on their list ahead they have already agreed to and are just as excited about. (In our case, we try not to respond to too many emails at once or get each reviewers list fuller than approximately 5 books at a time so that the author isn’t waiting TOOO long once accepted, but there will be a waiting period nonetheless.)

Once again, they want to read them all and they want to read them all NOW, but there is just not that time in the day. Not to mention they are going to be reviewing these books, so they don’t want to just speed read through them. They really want to take their time and get into the book and catch all the details the authors worked so hard to incorporate.


Is it worth the wait?

Absolutely! Most book bloggers with a name for themselves have a great following on social media, whether it’s Facebook, Twitter, Instagram, or any other number of sites. People follow them and add books to their read list based on their reviews and their posts about them.

They commonly get asked “What are you reading now?” or “What’s on your docket that you’re super excited for?” or “What have you read lately that you recommend?”

And guess what, as curious beings that love referrals, book readers then look for those books! Book bloggers also are active and followed on websites such as Goodreads where a vast amount of book readers go when looking for what to read next. They also post their reviews on Amazon where many people choose their next books BASED on the reviews.

So YES it is 100% worth the wait, but patience is key.


Find more writing and publishing tips at Nothing Any Good.


Megan Verwey is contributing editor for the well regarded Young Adult Fiction book blog GirlPlusBook. Megan  is a animal lover extreme. She has 2 dogs, a Boxer named Jax, a technically “niece” Pitbull named Payon, and a “kitten little”, named Donald Driver because she is also a Packer Fan! She is a website and marketing sales woman and also works in Copywriting and SEO on a contractual basis. She is known to binge watch TV shows – binge read book series – and binge eat taco dip. Nothing Any Good has forgiven her failure of being a lowly Packers fan, since it is assumed this failure was inherited. Megan also loved Pieces Like Pottery and gave it a glowing review, so she knows quality when she sees it. Check out their wonderful book blog!


5 Useful Digital Marketing Pointers for Book Promotion (Part 5)

  1. 5 Useful Digital Marketing Pointers for Book Promotion (Part 1)
  2. 5 Useful Digital Marketing Pointers for Book Promotion (Part 2)
  3. 5 Useful Digital Marketing Pointers for Book Promotion (Part 3)
  4. 5 Useful Digital Marketing Pointers for Book Promotion (Part 4)
  5. 5 Useful Digital Marketing Pointers for Book Promotion (Part 5)

List your author events

Part Five

List Your Events

by Sarah Jarvis


It can be very difficult to get television stations or newspapers to cover a story on your book. Even if you’re a local author that is donating to a good cause, it is still ridiculously difficult to get them to respond.

However, many newspapers do accept event listings. If you have a book signing or a reading coming up, I highly encourage you to submit a request for the event to be added online to your local newspapers event listings. I unsuccessfully tried to get two newspapers to write an article about my book, (but certainly have not given up).

However, those same two newspapers did feature my book signing in their events section and the online posting about it was pretty big and included a picture with a review that I uploaded. This kind of exposure is free, so take advantage of it! These not only were visible to people who were looking at the newspapers online they were also easy to share across my social media and also ranked in Google when my book title and author name were searched!



Find more writing and publishing tips at Nothing Any Good.



About the Author

S.M. Jarvis is an author, mother, SEO analyst and waitress. She has just released Moral Dissipation, a fictional romance and suspense novel about heroin addiction. Moral Dissipation gives readers an inside glance at the life of an addict and how a single addiction can impact multiple lives. It also provides information about signs of opioid addiction and how to revive someone using Narcan nasal spray. 10% of profits will be donated to organizations that help recovering heroin addicts and their families. Read reviews and order your copy here.

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