By Indie Authors for Indie Authors.

Tag: getting book reviews

Thoughts on Book Blogging

Book Review Blogsby Sara Chatterjee


Let me first confess, I didn’t start out as a book reviewer. It was certainly not a natural outcome of my love for books. I hardly knew anything about book-blogging. I was a clueless writer trying to get some feedback.

That’s how I came across a whole bunch of websites dedicated to helping out self-published authors. Prior to this, I believed that once a book is published and manages to get some readers, reviews start pouring in automatically. Of course, that was a very naïve assumption.

Indie books and books published by lesser known publishers don’t get the exposure they need. After investing a good amount of effort in marketing and publicity, Indie authors find it increasingly difficult to gain readership. That is partly because there are skeptics who doubt the credibility of self-pub books and partly because most potential readers don’t get to know about them.

There is Twitter and Facebook which are supposed to get the word out, but if you do the math you will realize there is very little chance of your posts being noticed. People have too much information in their feed and they obviously skip thru much of that. It is extremely frustrating for authors to come to terms with the fact that their work is being pushed towards oblivion and they don’t have sufficient time to do what they love doing—write.

“Many of the books I review are better than the ones topping bestseller lists. I truly hope these books get what they deserve and I, as a blogger, would be humbled to be a small part of their success stories.”

This is where book-bloggers come in.

I was very excited about approaching reviewers and I spent a lot of time navigating through pages of guidelines to make sure I was equipped with everything needed to send that perfect request. The result was complete disappointment. I did not receive any responses at all. At first I thought maybe something was seriously wrong with my work, but then I interacted with other writers on GoodReads and this gave me a picture of the whole situation.

I was almost annoyed with these bloggers for not even bothering to reject the request. This gave me the impetus to start my own blog. I was extremely determined to help other authors in my position and I made it a point to reply to every request I received. Things were easy in the beginning. I figured I had the opportunity to come across some amazing authors and their books. Blogging was fun. Frankly, I wasn’t a reader of Indie books before I took up blogging. But ever since my blog went live, my electronic bookshelves have been stacked with Indie books.

So, this book blogging journey began on a slightly bitter note because of my own attempts to solicit book reviews. However, it went on to become the best part of my internet ventures.

I have many anecdotes to share about the tons of emails I receive daily. Some of these emails are written in a cut-to-the-chase fashion, some of them don’t follow instructions, and my favorite ones are those that have a tinge of warmth. Bloggers don’t want to receive emails typed by a bot. It always makes me happy when I read an email that doesn’t have the appearance of an automated message. I like it best when I find that someone has actually read the ‘about me’ page in my blog.

There are some classic pet peeves that I see with review requests. The funniest of these is the tremendously exaggerated nature of many requests. I remember there was an author who had written, “My life is literally in your hands.” Someone else wrote, “I would be eternally grateful.”

Another pet peeve is the kind of request that totally digresses from the topic in question. A perfect example of this is an author who gave a description of her boyfriend before mentioning the book she wanted me to take a look at. I guess authors need to learn how to hit a happy middle. But I don’t have any problems with out of the box thinking and prefer innovative emails. The description of the boyfriend, however, was more than out of the box, it was a complete non-sequitur.

A different type of problem I face that is unique to me is with my name. Most people don’t read the “About Me” and guess my name from my email. I understand the situation, but when someone guesses a name that’s nowhere in my entire blog, I wonder whether it was originally meant for another person. I would suggest that authors look up the about page just to be sure. A name mess-up certainly doesn’t impress a reviewer.

I had new perspective and understood the difficulties of blogging when the number of requests shot up. I still try to reply to all requests, but it becomes a chore. Keeping track of schedules is also hard because there’s the need to balance real life with online life. I won’t go on about this because it is the usual story. I would like, instead, to share certain things I learned as reviewer.

“Authors expect a lot from review blogs. But it’s better not to assume that [book reviews] will have immediate effect. It’s just an initial step in an uphill journey.”

There are two kinds of writers. The first kind wants to get their book reviewed in order to know what readers think. The other kind of writers wants reviews to boost sales. Well, my opinion is, reviews don’t guarantee an increase in sales. A review is primarily meant to be an appraisal of the work. Each review depends on individual opinion and no one should feel let down by a particularly harsh critique. I don’t normally look at a lot of reviews before buying a book. But recommendations are extremely important when it comes to self published books. (Here I’d like to mention that some reviewers take pride in dismissing certain genres. I am totally against this snobbery. Every book has its worth and every person has unique choices. So when I review, I mention which kind of readers I’d recommend it to.)

A question I’m often asked is: “Do review blogs and social media promotions really work miracles to take your books to a skyrocketing level of popularity?”

Authors expect a lot from review blogs. Of course, getting featured in blogs will help in acquiring a wider range of readership and it might also earn you some loyal fans. But it’s better not to assume that it will have immediate effect. It’s just an initial step in an uphill journey. I don’t want to appear negative or sarcastic, but I have a feeling that the number of writers visiting a blog is far greater than the number of readers checking out updates. You can say that writers are readers too, but I think the first thought they have in mind when they visit a book blog is finding out how to approach the reviewer.

For instance, I have always been a bibliophile, but I had not known anything about indie books until I tried to publish my own. I have hopes that someday these blogs and the books they recommend will be better appreciated by readers. So far, the book blogging journey has been a wonderful one for me. It has been more rewarding than I’d ever expected it to be. Many of the books I review are better than the ones topping bestseller lists. I truly hope these books get what they deserve and I, as a blogger, would be humbled to be a small part of their success stories.


Find more writing and publishing tips at Nothing Any Good.

About the Author

Saradia Chatterjee is the host of the wonderfully cheeky review blog The Page-Hungry Bookworm. She is the author of the romantic novel Beyond Tragedies and the psychological thriller In the End. She is a bibliophile who takes a sneak peak at every book lying around. Sara is currently working on a short story collection centered entirely around animal protagonists.

How to Get Your Book Promoted

Book reviews

Photo Courtesy of RIT Libraries

Three Simple Steps to Getting Your Book Promoted on a Blog

by Cheryl Holloway 


Books need a lot of marketing, whether traditionally published or self-published. Bloggers can offer exposure for authors through guest author interviews, guest author posts, or book reviews. The good news is that there are a lot of blogs out there willing to provide this service, whether for free or for a fee. The bad news is that most authors do not know how to make a proper request.

I will provide three simple steps.

What I’ve learned, over the last three years of blogging is that most authors, both Indie and traditionally published, must learn how to ask for a guest author interview, guest post, or a book review properly. What is needed is a “Win/Win Situation” guaranteeing a favorable outcome for everyone involved.

The Author Win: The average author is trying very hard to achieve local and/or national visibility and accessibility to readers and fans of a certain blog.

The Blogger Win: The Bloggers readers and fans deserve to hear about the best authors of today and the up-coming authors of tomorrow. They want to read books that everyone’s talking about and books that no one’s heard about…just yet. I write one of the best blogs on the web for authors (US and International) to promote their books.


Step 1: Connecting: A + B = C

If the author wants the blogger to take the time to look at the book and offer him or her a guest author interview, guest author post, or a book review, at least, tell the blogger that you’ve read the blog or show them that  you have taken the time to read more than one post—make a connection.

Author + Blogger = Connection


Do’s and Don’ts of Connecting

  • Do connect with a variety of bloggers: top, middle and new. Getting accepted on some of these blogs might be difficult.
  • Do comment on blog posts or engage in any discussions on the blog.
  • Do continue to cultivate your relationship—you will probably publish other books in the future.
  • Do check the blog for a Blog Policy page.

Book Promotion Tips

  • Do offer your opinion on blog posts or expand on some topic in the blog post.
  • Do offer a relevant topic for a future blog post.
  • Do leave a specific comment: I enjoyed the post on 7 Sentence Sunday. It helped me to write a short story and expand it.

Book Promotion Tips

  • Don’t leave a non-specific comment: nice post (add something).
  • Do show the blogger that you know who they are—even if it’s only to get the bloggers attention. At least you made an effort to make yourself known.


Once you’ve make the connection, then the next step is asking for what you want.


Step 2: Asking: Send a professional and personable email


If the author learns how to ask the right way, they will receive a lot more positive responses from bloggers.


Do’s and Don’ts of Asking for a Guest Interview or Guest Post

  • Don’t address the email to Dear Blogger. The bloggers name is usually all over the blog.
  • Do mention something about the blog that you like—perhaps, a post that caught your attention.
  • Do tell the blogger if you have spread the word—you sent a post to your friends or you told them about the blog.
  • Do spell check—misspelled words and poor grammar in an email do not give the impression that you can write a good blog post or book.
  • Don’t send an email that comes across as a form letter—It is a quick way to turn off bloggers and in turn leaves a blogger feeling like if you couldn’t invest the time, why should they?

Book Promotion Tips

  • Do try to be honest and sincere.
  • Do make sure that your comment is useful and contributes to the post.
  • Do wait until the blogger replies to your request.
  • Don’t keep emailing the blogger, if he/she denies your request.
  • Don’t be annoying and email the blogger everyday asking, “What’s the next step?”


Do’s and Don’ts of Asking for a Book Review

  • Do offer a (free) review copy of your book (usually in eBook format).
  • Do gift the blogger a book on Amazon, if they are willing to publish a free book review.
  • Don’t expect the blogger to pay $18.99 for your book and give you a free book review. The math just doesn’t add up.


Step 3: Appreciating: Send a Thank You


Once the interview, post or book review has been posted…

Do Say Thank You!—The blogger has taken time out of their busy schedule to help promote your book, so the least you could do is offer a simple thank you—It can go a long way.

Book Promotion Tips

You would be surprised at how many people do not say thank you and ask for a second interview, post or book review!


That’s it—Three simple steps to getting your book promoted on a blog!

I really hope these steps are helpful for some of you. Do you have any steps you would add to the list? I would love to hear from you. A guaranteed Guest Author Interview for anyone responding to this blog post.


Find more writing and publishing tips at Nothing Any Good.





Twitter: @Author_CherylH

Toll-Free: 1-877-WRITE18


Indie AuthorCheryl Holloway is an amazing contemporary romance author, writer, journalist, award-winning writer-editor, writing instructor, accountability writing coach for debut authors and experienced blogger. She has written several eBooks, including her collection from The Cougar Tales Series, Book 1: Father and Son; Book 2: The Italian Basketball Player; Book 3: Jamaican Lover; and The Bane Bath Salts on teen drug prevention. Her latest release–A Sisterhood of Women Living Life: A Short Story Collectionwas published in 2016 and is now available.

Cheryl has worked for the Smithsonian Institution Scholarly Press and has several forthcoming books. When she’s not writing books, she is either writing her blog or reading. Cheryl Holloway’s passion is to Pay-it-Forward to other authors on her blog.



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