Writing well is one thing. But for today’s online audience, it’s not enough. When most people see a wall of text in their browser window, they immediately switch off. It’s just too much information for their minds to absorb all at once.
For that reason, breaking up your text with images is generally a good idea. If you look at most online articles, you’ll see that writers invariably chop them up into sections, with relevant images giving users time to pause.
“But,” you might say, “my writing doesn’t need images. It’s already descriptive enough by itself. Plus, I am not referring to anything pictorial, so using images is moot.”
That might all be true, but images still play a critical role for the following reasons:
