By Indie Authors for Indie Authors.

Tag: instagram

5 Useful Digital Marketing Pointers for Book Promotion (Part 3)

Instagram for authors

 

Part Three

Using Hashtags to Increase Visibility

on Instagram and Google

 

by Sarah Jarvis

 

Who would have thought that authors could benefit from Instagram?

The app can be a powerful tool at getting your pictures recognized in Google images as well as spreading the word about your book. You can search for people who are interested in the topic that your book is about and follow them. Then, post interesting pictures related to your topic and hope that they follow you back.

What works better than hoping is adding many hashtags. For example, when I post pictures on my Instagram about my book, I usually use #raiseaddictionawareness and #heroin as hashtags, as well as a few other related hashtags. I also hashtag the name of the book #MoralDissipation and my author name #SMJarvis.

The hashtags like #heroin are things that people might be searching for on Instagram. Once your picture is posted it will show up to anyone searching that hashtag as long as you have a public profile on Instagram. People can then follow you and like your pictures.

Using hashtags for the book title and my author name help search engines connect those pictures with those images. If you go into Google and search images and type Moral Dissipation in the Google search bar, many of the images that show up are pulled from my Instagram. While you cannot control exactly which images Google or other search engines serve up, you can suggest images the through Instagram hashtags.

 

 

Find more writing and publishing tips at Nothing Any Good.

 

 

About the Author

S.M. Jarvis is an author, mother, SEO analyst and waitress. She has just released Moral Dissipation, a fictional romance and suspense novel about heroin addiction. Moral Dissipation gives readers an inside glance at the life of an addict and how a single addiction can impact multiple lives. It also provides information about signs of opioid addiction and how to revive someone using Narcan nasal spray. 10% of profits will be donated to organizations that help recovering heroin addicts and their families. Read reviews and order your copy here.

 

91-year-old Literary Magazine Reinvent the (very) Short Story

Writing

Photo Courtesy of @vqreview

The Virginia Quarterly Review (VQR), a 91-year-old Literary Magazine published by the University of Virginia, is creating a new kind of short story. One that I, for one, am excited to watch develop.

The goal: Bring readers compelling, non-fiction stories and images.

The medium: Instagram.

Dubbed as #VQRtruestory, VQR is taking a unique approach to photo-journalism, social media, and literature. They have decided each week to select a new writer to take over their Instagram feed and post original pictures and stories behind the pictures. The next week the stories and pictures will appear as essays on their website.

Shan Wang had an insightful article for NiemanLab last week about VQR’s idea. Mr. Wang’s article is what originally tipped me off on #VQRtruestory. From the article, VQR’s deputy editor Paul Reyes tells Shan Wang that this is an experiment they’re trying.

“We’re improvising as we go along. The potential lies in how Instagram, as a platform, shapes content. Part of this is determined by what people want to write about, what they’re sick of reading about, and how they might be motivated to push the limits of what can be done on this platform.”

 

Writing

Photo Courtesy of @vqreview

 

Although both VQR and Mr. Wang claim this is different than Humans of New York, I am not quite sure how. The Humans of New York Facebook page took social media by storm the last few years. Featuring photographs of people and quotes from the featured individuals–quotes that capture the embodiment of the joy, or the happiness, or the pain, or the confusion of the people in the photographs–Humans of New York’s Facebook page has spawned a blog, print books, and much more. It has been wildly successful.

It’s no surprise that its success has created more and more copycats, and #VQRtruestory appears to be in that mold, but it has the backing of talented and creative individuals to differentiate itself. Maybe it will be more directed at journalism. Or maybe it will be a medium utilized to propel social change. Regardless, I am looking forward to following @VQReview and seeing what they come up with in #VQRtruestory.

 

Find more writing and publishing tips at Nothing Any Good.

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